From Wikipedia - "Like its rival
Eastman Kodak which dominated in the US, Fuji Photo enjoyed a longtime near-monopoly on camera film in Japan. Fuji increased market share in the US by becoming one of the title sponsors of the
1984 Los Angeles Olympics, offering cheaper camera film, and establishing a film factory in the US.
In 1994 vice president Juntarō Suzuki announced that the company would halt paying
sōkaiya, a type of protection racket bribe, to Yakuza. In retaliation he was murdered in front of his home by Yakuza.
[13] In May 1995, Kodak filed a petition with the US Commerce Department under section 301 of the Commerce Act arguing that its poor performance in the Japanese market was a direct result of unfair practices adopted by Fuji. The complaint was lodged by the US with the World Trade Organization. On January 30, 1998, the WTO announced a "sweeping rejection of Kodak's complaints" about the film market in Japan."
For anyone who grew up with a Kodak box camera, then entered the new era of popular colour film, there came a time when Fuji appeared as a new kid on the block. Things go round, and what goes in can come out somewhere else - maybe different, or maybe the same.
Ilford Colorslide, anyone? Or Anscochrome? But they were reversal films, of course ...
Agfa? Perutz? A whole past age, full of eccentric adventures.