Having started this thread and read through all the comments so far, I find it quite interesting to see how everyone thinks differently, but most are able to put forwards a valid argument/point for what's happened.
I live and breathe online and retail day in day out as I work for a large systems integrator that provides solutions to retailers. Online became a must have channel a long time ago for the big players (even if not all of them don't have it today), however today more and more retailers are talking about improving their focus on improving the customer experience, irrespective of the channel that the customer engages with the retailer. They are only just starting to wake up to the fact that bricks and mortar stores price matching online only retailers will result in an ever decreasing spiral of lower margins and the need for cost cutting, purely and simply because it is an unsustainable model.
As many have pointed out here, with most goods available online and cheaper than in-stores, the store should be offering an experience that entices customers in and results in a customer leaving with bags full of goods. They shouldn't just act as an "Internet showroom"! The difficulty is actually achieving that "exciting/worthwhile store experience"!!
One thing is very clear. By having a limited stock in store and staff with little knowledge/experience/desire to be there other than to earn their minimum wage, you're not going to differentiate, at least not for the right reasons. People are willing to pay more, but only if the in-store experience makes the difference in price seem worth it.
As an example relevant to Jessops, if someone has a £1,000 budget to buy a new camera kit (body, lenses, case, memory cars etc.), chances are they're not going to share that as soon as they walk through the door. Instead, it should be through the sales attendant getting the person engaged in conversation through which they should be able to quickly recognise that the person has come to buy, but is probably looking for some advice to validate what they've already read in reviews/on the Internet/been told by friends. The sales attendant should then ask what they've already read/been told, what type of photography are they planning to do, any preferences on brand, budget etc to start formulating a bundle to show. By spending time with the person, listening to their needs and showing you know what you're talking about, chances are that the £50 pound difference between taking it away then and there vs going back home, spending time online to find the best deal, ordering it, waiting in for a courier to arrive etc all of a sudden don't look worth it. Now if the difference is £150, then of course the person will probably buy online, if they can't negotiate the delta down.
By no means is it a simple thing to achieve, but that's why the directors of retailers are paid top dollar. The Internet has changed the way we will shop forever, however that doesn't mean it should kill a business. By not changing or adapting your model of engaging your customers, you will kill your business. Same goes for not spotting trends (e.g. Smartphones replacing low end point and shoot cameras) and adapting/tackling these head-on, rather than burying your head in the sand and hoping it will go away. However, having said that, one of the biggest challenges the big chains have is that they are shackled into long term leases with upwards only rents. That's why CVA/Pre-pack administrations seem popular today.
Amazon has already spotted that not having a presence on the high street is one of its biggest weaknesses. Are they sitting back and saying, "oh well!"? Are they heck. They're striking agreements with a number of retailers and services businesses to offer a showroom facility as well as offering lockers for you to collect your goods at your convenience. Offering the best of both worlds, online prices, with the convenience of in-store, without the large overheads of having a huge store estate to maintain. That's why Jeff Bezos is a multi-billionaire that's made it in just over 10 years! He listens to what the customer wants/needs/expects and gives it to them.
I would like to think that Jessops will emerge from the ashes and learn from its mistakes. If it does, it will certainly need to be a different business to what it was yesterday, but that probably won't be a bad thing!!