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As I said, if the younger members of a family have little experience of MS Office, possibly having been using Google products, for free, for many years through school, the draw to use Office, even if it were free via another member of the family, may not be there. That is why these company's target education, get people into your ecosystem, and they may not change later down the line.That's where Microsoft counter with the 'Family' Office 365, which gives up to 5 people in the same household all of office, plus 1Tb Onedrive each (for auto save / backup / access from multiple devices), on multiple devices each (PC, Laptop, Phone, Tablet). It's bundled cheap enough that if just one person in the house 'needs' to use Office, then everyone might as well have Office.
Apple, Google and Microsoft all want you in their ecosystem as much as possible, though go about that in different, but in some cases, overlapping ways. All offer operating systems, though only two of them offer office products, and one of those gives their office software for free. If free does what you want, why pay!
I think where MS miss out is not having a phone operating system, having messed that up years ago. Yes, you may get cloud data with MS Office, but Google Drive or iCloud are on most peoples phones, for free, by default. Again, if you get it for free, why pay!