Wow!
I found this kickstarter extraordinarily difficult to read due to the remorseless eye rolling it induced
If you haven't read it, here are a few quotes:
"
The world's first, fastest & coolest always-in-focus lens"
No, no, no and again NO! It may be the first interchangeable lens to be offered in a range of colours...but probably not.
"
revolutionary type of lens"
I think not, the lens design originated in 1902 and such 'technology', or more accurately lack of technology, has been available in cameras for decades.
"
the next big thing in photography"
Until the next 'big thing' comes along in a week or two.
"
The CITOGRAPH 35mm is the world’s first ever hyperfocal citography lens"
True, because...
"
Citography is a completely new form of spontaneous and pure photography"
...because it's something you've JUST INVENTED!
"
hyperfocal technology"
It's not a 'technology', it's an optical
definition.
This 'new' concept in lens design and 'technology' is brought to you by C. P. Goerz American Optical Co Inc., which their own website's history section says...
"In 1972, the C.P.Goerz American Optical Company merged with Schneider-Optics and Goerz thus disappeared."
I look forward to the myriad of photography blogs and websites running exhaustive comparisons between this revolutionary "hyperfocal technology" and the current "focus free" technology, which was formerly known as a fixed-focus lens.
While I'm typing this with my tongue very firmly wedged in my cheek (not recommended while drinking hot coffee!) I wish the guy every success as it looks like he'll reach his kickstarter goal of $30,000 (launched yesterday and currently at $21,502).
Apologies for the off topic post, but I had to vent a little.